Kate Middleton named fashion influencer of 2020 – beating Meghan Markle & Holly Willoughby


The Duchess of Cambridge is famous for her fashion-forward style, managing to combine both classic elegance and modern trends. According to data for searches following fashion appearances, Kate Middleton has beaten both her sister-in-law and TV starlet to the top spot.

Fashion experts from Love the Sales revealed the biggest sales spikes after celebrities wore certain outfits last year.

Topping the list was Prince William’s wife after she made an appearance in a multi-coloured, floral dress from Faithfull The Brand.

The Duchess appeared in the dress during the summer at a socially distanced event at children’s hospice the Nook in Framingham Earl, Norfolk.

According to the experts, the dress saw a 112 percent spike in sales after she was pictured wearing the stylish number.


The experts report that, following the Zoom event, searches for scalloped cardigans rose 67 percent.

Of course, Prince Harry’s wife Meghan also made it onto the fashion “influence” list.

The stylish former-actress is dubbed as having the “Meghan effect” following a number of garments selling out after she was photographed wearing them.

One of her most popular fashion moments of the year came when she was pictured wearing a pair of utility-style khaki joggers.

Thanks to her stylish ensembles, Holly came as a runner up to Kate Middleton for the most searched for trendsetter.

Her most popular look was a £38 faux leather skirt, which she wore in March with a black jumper.

After she posted the outfit to her social media account Lovethesales.com saw an increase in searches for leather skirts by 82 percent in 48 hours.

Love the Sales also say searches for floral and polka dot went up after the mother-of-three was snapped wearing them.

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